At MSD Animal Health we believe our responsibilities to wider society extend beyond our primary goals as a business. We are committed to raising standards and to adding value wherever we can — in the food chain, for the animals which benefit from our products and, on a broader level, to the environment and wider society as a whole. We strive to conduct our business in such a way as to maximize its social, environmental and economic benefits and encourage our employees to apply these fundamental principles in all aspects of their professional lives.
MSD Animal Health is involved in a number of areas where we believe we can contribute to improving people’s lives and the world we live in. We focus on areas in which our scientific expertise, products and people can really make a difference to everyday lives and to raising professional standards.
Forging the Link
Child abuse, animal abuse and domestic violence is still considered amongst some to be a taboo subject, but this is an area where MSD has been instrumental in helping to promote the awareness of the links in order to help safeguard the welfare of children, animals and vulnerable adults. The ‘Link’ involved is the tragic association between non-accidental injury of animals too frequently observed by veterinary surgeons; and abuse of children or others in the home. The initiative aims to break this cycle by forging links between the different agencies involved in abuse prevention. The continued development of the company’s Forging the Link initiative is the result of years of hard work and loyalty to supporting an area of human and animal intervention, in a bid to save lives in the process.
During this time significant milestones have been achieved including the introduction of a ground-breaking national working party within the animal and human health sectors. This pioneering group was set up to bring the subject of child abuse, animal abuse and domestic violence to the fore. The Links Group consists of the ISPCA, ISPCC, Women’s Aid and other leading authorities, including MSD, to raise awareness of the connection of violence and helping to make a difference.
Educating our own profession about the link is paramount and MSD has been spearheading a campaign amongst veterinary student to raise awareness of the problem. The company has been running a series of enlightening seminars at Dublin veterinary school to help educate students in the identification of non-accidental injury cases in practice. The programme is designed to highlight the link between abuse of animals and humans and give students guidance about what to do if faced with a case in practice.
The ‘Afya Serengeti’ project -Tanzania
Our commitment to the ‘Afya Serengeti’ project, which means ‘health of Serengeti’ in Swahili, continues unabated. Each year we donate thousands of doses of rabies vaccine to the project to support the ongoing preventative campaign to combat rabies among the domestic dog population in the Serengeti. This, in turn, has reaped tremendous benefits, both for humans by reducing the incidence of rabid dog bites and for wildlife. Latest research reveals the resurgence of the African wild dog population – a species that was close to extinction – within the Serengeti National Park.